Decision support system of discount pricing analysis using the method of elimination et choix traduisant la realité (ELECTRE)

Victor Wiley; Thomas Lucas

doi:10.7494/csci.2018.19.1.2631

Authors

Victor Wiley Departement of Reseach Tata System Cahaya Cemerlang Jakarta Indonesia http://orcid.org/0000-0002-3448-8388
Thomas Lucas Departement of Reseach Tata System Cahaya Cemerlang Jakarta Indonesia http://orcid.org/0000-0003-3001-5476

DOI:

https://doi.org/10.7494/csci.2018.19.1.2631

Keywords:

ELECTRE, price discount, decision support system (DSS).

Abstract

This study implement decision support system approach to determine price discount using Elimination et Choix Traduisant la Realite (ELECTRE) method. ELECTRE method is widely recognized to have good performance to analyze user behavior criteria. This study simulated consumer behavior which can be affected by the criteria to make a purchase in simulated ecommerce website. Our model contains three parts of matrices analysis: (a) Average value of Discounted price (DP); (b) Average value of Product Brand (PB); and (c) Average value of purchase decision (PD). We used them as main alternatives, eg, price discounts as first alternative (A1), brand discount as second alternative (A2), and purchase discount as third alternative (A3). Based on the results of the dominant aggregation matrix, the study found that the result is dominated by A2 of brand discount. In other words it is recommended to decision maker to focus their discount on certain brand more precisely as a marketing strategy than price discount or purchase discount.

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Author Biography

Victor Wiley, Departement of Reseach Tata System Cahaya Cemerlang Jakarta Indonesia

Departement of Reseach Tata System Cahaya Cemerlang Jakarta Indonesia

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