LICZMANSKA, K.; WISNIEWSKA, A. M. A Strong Brand as a Determinant of Purchase the Case of Sectors, where Advertising in Mass Media Is Banned – on the Example of the Polish Spirits Sector. Managerial Economics, [S. l.], v. 13, p. 83, 2013. DOI: 10.7494/manage.2013.13.83. Disponível em: https://journals.agh.edu.pl/manage/article/view/595. Acesso em: 4 may. 2024.