@article{Yoneda_Moretti_2014, title={Maximization of an Asymmetric Utility Function by the Least Squares}, volume={8}, url={https://journals.agh.edu.pl/dmms/article/view/738}, DOI={10.7494/dmms.2014.8.1.5}, abstractNote={This note points out that a utility maximization procedure proposed in an earlier paper may be reduced to the least squares.The utility function is asymmetric in the sense that for each cue an ideal value and a permissible range are assigned in such a way that the ideal value is not necessarily at the center of the interval, like "a beer of 350 [ml] would be ideal, but acceptable if within [100, 500]". A practical consequence of the observation is that very little programming will be needed to deploy the utility maximization, since software for the least squares is widely available.}, number={1-2}, journal={Decision Making in Manufacturing and Services}, author={Yoneda, Kiyoshi and Moretti, Antonio Carlos}, year={2014}, month={Nov.}, pages={5–12} }